Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Unloop - Real Experiences, Lda · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was excited that there was an audio guide for this boat tour but it doesn’t work. First of all, it takes a lot of data and time to download and so you’ll be trying to do that while you’re out on the boat instead of relaxing. Then when you finally get the app up, it takes forever to download it’s audio part and then on top of all that it doesn’t even work because it constantly just says you’re not there yet and you can’t make it play the audio clip. Just make a podcast so that people can play it and they don’t need to download an app. Honestly, it really stressed me out on what was supposed to be a relaxing boat cruise. Just don’t have it.
This was the only source of information for the tour and it was absolutely useless. I couldn’t hear the script even with the highest volume (the developers need to take into account the noise from surrounding) and we couldn’t tell what the narrator was talking about in the first place. The music was ok. Overall I didn’t learn much and just enjoyed the scenery.
Otherwise good app. Location functionality worked well enough. Annoying we could not go ahead in the audio until we arrived at a location. The intermission music could also use more variety.
Full Audio Guide Experience in 16 languages that will take you through Porto history, including accurate and interesting facts about the city.