Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MOBIRIX · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Others have covered how good the game is. I have all the brick/ball games from Mobirix, they’re all great. However, they do NOT know how to sell stuff. $50 for some gems and power-ups?!? Not in this lifetime. Devs — here’s the deal: I would gladly spend a few bucks on the lightning bolt power-ups, for those extra-hard levels that I have failed 10 or 20 times. Let me buy 10 of them for a few bucks. Please! I’m begging you to let me spend some money! What you’re selling is ridiculously overpriced, but I’d really like to buy power-ups...for a reasonable price. Not $50 or more for a small handful of power-ups plus a large load of gems (which I can get for free every time I log in).
This game is fine for a brick game, but recently they seem to have changed their ad provider. While there aren’t too many ads (unlike so many games... this is fairly reasonable) the ad content is offensive. Child pornography (hyper-sexualized, hair-ribbon-wearing young girls undressing for the camera), first person shooter games that are graphic and, frankly, sociopathic (how many strangers can I murder for fun?), etc. I’m not sure who they think is playing this game, but I can’t bear to look at the screen during the ads. I’m pretty liberal but I really don’t want to even think about the people who are clicking on those ads. I’m hoping the game designers are unaware of what they’re promoting and will opt out of these ads ASAP. Otherwise I’ll have to assume this is their preference. At that point I’ll delete, because I’m not supporting a company that panders to pedophiles.
So on the surface it’s a take on brick breaker kind of, but when you get into it and start trying to get 3 stars on each level it turns into a puzzle game as well because you have to figure out the best shots to accumulate the most points which is harder than it seems. And there are 3000 levels which is great.
Break all the bricks to clear the stages. Enjoy the unlimited gameplay with tons of modes and stages. It is for free and downloads it now! [How to pl...
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