Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Breville · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the electric blanket itself but I cannot connect to the “wi-if compatible” controllers using the app. Followed all the instructions but it just won’t connect. My WiFi has both 2.4GHz and 5GHz channels enabled so even though it’s not compatible with 5GHz it should still be able to pick up the 2.4GHz signal. But it does not. Oh and just a tip, don’t have “zoomed” display turned on if you’re using an iPhone or you won’t even be able to read the pairing instructions (not that it matters much).
I’ve finally deduced that the display problem with the App is only applicable if you have your iPhone display set to Zoomed mode. In Zoomed, the App display is cropped so that the all important on/off toggle switch at the bottom is obscured. If you set your iPhone to display in Standard, not Zoomed, the BodyZone App displays correctly and therefore works properly. Very happy with the blanket and accompanying iOS App now.
The app is clunky and old school interface design. What’s worse however, is that the paired blankets just disappear and you have to repair them and this happens over and over until you give up. I called Breville and they said they can’t possibly interact with all the online forums because they just don’t have enough people, but it seems to me this is wilful deafness to your customers in that this isn’t just any forum, this is the platform through which the product software is distributed.
The BodyZone Connect™ app by Breville® lets you create virtual controllers for compatible heated blankets in your home. Whether you are out for dinner...