Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BP Australia Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app didn’t take long to work out though there were a couple of stumbles. What is more of a problem is the lack of chargers and the servos I frequent. Luckily BP doesn’t seem to be that popular so it’s not been too much of a problem so far.
I was a fan of BP Pulse until I went to use the Coffs Harbour installation. There are two units. Supposedly 75kW. But with two cars connected you get around 30-32kW. That would be acceptable if it were not for the physical nature of where the unit is located. The bays are extremely narrow. On one side is a car door killing kerb that is about 33cm high making it impossible to open your car door. On the other are parked rental trailers so closed that it makes access very difficult again. The cables are heavy, but I understand why given the power load; but they are too short to easily reach the cars in compromised parking due to the high kerb etc. The units are not under cover and with Coffs heavy rain can make it a wet process at times. Most cars have to back into the bays to reach the charging cables. But if the available bay does not suit the side where your car’s charger connection is located then you are out of luck, as the cable will not reach. Just pray that the other car’s port is on the opposing side and the owner works with you to get the cars in the right bays so you can charge. BP should look at the Tesla charging setups and benefit from their years of experience.
Our second time visiting a BP Pulse and delighted with experience. The M1 is very slow with Boxing Day traffic and we were aiming for Tesla chargers at Pacific Fair and worrying about time to get their and charge we would have left. This stop was much easier to access, no queue on arrival and now happily recharging for the next part of our trip south.
We make EV charging easy at bp pulse! With locations being rolled out across Australia, including fast, rapid, and ultra-fast car chargers, bp pulse...