Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Haupenthal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The is no ability to actually customize workouts. When you try to edit, a tiny window attempts to appear at the bottom of the screen but is entirely obscured by the giant save button. Would also be nice if there were more options for customizing audio like being able to increase the volume of the voice to match music. Right now either music is greatly reduced to the point it’s barely in the background, or the voice is nearly drown out.
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