Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Appocalypse, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very beneficial for those in the service industry, as a bartender myself, this app has become very useful, highly recommend if you’re in the biz!
I have used this app as a conversation starter with bartenders when I find myself at the local Bar/Pub or to track my favorite bartender when he changes locations through the city. The relationship you have with your Bartender is an important one, it can mean the difference between a shot or a pour. When I’m out on the city, it’s important that I enjoy my time and my drink starts the party. I have also got some original cocktail ideas that I use when I throw dinner parties. Don’t wait! Get BOTY!
I love that I can look for bars in my area so easily! Most of the times I know what I am in the mood for but I do t know where to go! Recommendation are a must in this busy life!
BOTY guides your time out at the bar. Search for, plan, and see what’s happening at bars in your area. Whether you are looking for your new favorite s...