Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bo+Tee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the app even though it has some small bug issues here and there. I love bo+tee’s clothing, it is very high quality and simply great. However I do have a problem with their rewards. They only give rewards to people who post their clothing on Instagram. I do not have social media and therefore there is no way for me to get rewards even though I have consistently bought loads of clothing from them and have been a very loyal customer. I have to give them lower stars because of this. They should adopt a points system instead of focusing on social media posts.
Love the clothes but both the app and website are horribly made. You can see the full length of the model up close because the sizing and price window blocks it. I’m 5”8 and I wanted to see how long the pants looked on the 5”9 model but I couldn’t even see past her waists! It’s annoying and the reason I have yet to purchase anything even though I have hundreds of dollars worth of things I can “consider”. Also don’t like how all of the “sold out” items flood the page. Like why even put them on there? It’s frustrating!
. The app is easy to use and navigate. I love the outfits from this brand however the models are so small that i wonder if anything would fit me.
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