Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boohoo.com UK Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very easy to use. I don’t have any complaints besides that, unlike most clothing brand stores, you don’t see any reviews on the clothes, which I think would be helpful for the consumer. The clothes themselves vary in quality, usually from very good to mediocre. But I’ve never bought something that was outright bad. I will say, though, that for every article of clothing, it always says the model is 6’1" and wears a specific size, usually medium; when buying from boohooMAN, take into consideration the length of your limbs because what could happen is you end up buying something that is medium but might actually be too short for your arms/legs. My main gripe with this company is the customer service. The fact that you can’t cancel orders is abysmal. Their response times are poor, and they’re generally no help. If you ever order from this company, make sure every single detail is correct. If you make a mistake, you’ll have to wait for it to get there and THEN start a return. And if you accidentally order to the wrong address… well, that’s your money wasted.
I've ordered from Boohoo twelve times, but unfortunately, I've had multiple negative experiences with my orders. It's quite rare for me to receive everything that I've ordered correctly - either I receive the wrong item or the quality of the item is significantly worse in person. Moreover, the customer service is almost non-existent, with only a virtual bot available to provide information. I've spent hours trying to rectify an order where I received two incorrect items, but unfortunately, the support team is not very helpful. When attempting to contact them, I was only met with automated emails and chatbots that were unable to assist me. Furthermore, despite using the app's feature that automatically copies the order number, I was informed that my order number was incorrect - a situation that has never happened to me before. Because there are no real people to talk to, I'm unable to contact anyone for help, and I'm left with the wrong items and poor-quality products that don't fit me properly.
The sizes are kind of confusing if I didn’t watch review videos online I wouldn’t have gotten the right side for my clothes but I got the perfect size and am extremely happy because the clothes are super sick and hella fly. The only problem is that it doesn’t seem the discounts are right like when they say it’s 40% off but it doesn’t add up correctly and another thing is that when im trying to see the back of the clothes or the side I can never see it because they won’t show it like yea it’s cool to make the person look cool in the picture but we want to to see product that we’re trying to purchase so maybe put a couple pics front back and sides and then some cool modeling poses other than that very satisfied.
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