Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bob Books Publications LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My 5 year old is using Bob books to learn how to read. She loves that this app features the same characters. She’ll read me one of the books, then excitedly tell me ‘Mama, the cat is orange on my iPad! Let’s play that game now so I can show you!’. The books and this app have really made her excited about reading. As a parent, I love that it’s simple, slow paced, and not overstimulating.
This is a great app for my 4.5 year old blossoming reader! We are using the first set of BOB books to start her off on reading and this game is a nice supplement. She likes the characters from the books, and I like how the levels progress to add difficulty in nice "baby steps" (i.e. Doesn't jump from too easy to too hard). We love it!
I was excited to see that Bob Books had an app so I purchased 1 and 2 for my 1st Gen IPad last year. It worked fine and the kids loved it. I added two iPad minis so more kids could play. Last week, I purchased the sight words as an add-on to my other games. Now Bob Books 1 no longer works on my 1st gen iPad because it is trying to install the new version. HOW do I get my old version back? It is very frustrating because now the kiddos who use the 1st gen IPad are even more limited.
- Winner Editor's Choice Award, Children's Technology Review - 15 Great Apps for Kids, Babble.com - Parenting Magazine “Best App for Kids” - Parents C...