Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bob & Berts · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the new app! It means I can collect my coffee every morning on the way to the office. I order ahead through the click & collect section and my coffee is made for me when I arrive at the store.
I remember the old app, it was useless and never worked. Keeps asking to verify email even though I’ve used the app few times already. Have never received the email to verify this. Checked spam folder aswell and no email. This new app is just as bad. Can’t go wrong with paper card stamped.
So glad to have an app to store my coffee stamps! No more remembering to bring the card every time I have a coffee!
Sip, Stamp & Repeat Your coffee habit just got a glow-up! With our digital loyalty card, you’ll never lose track of your stamps (or your caffeine fix)...