Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thinkabout · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The exam had numerous questions which were either improperly worded and made no corrections to the answers provided. Or some of the answers were flat out incorrect. For example, one of the answers I got wrong stated that “LHA’s have MK-38 25mm AND 5” Guns on them.” Last I checked 5” guns have no business being in a LHA haha this is just one example, and I wouldn’t put a lot of trust into the answers this app feeds you.
I paid $25 for something that has NOTHING to do with my advancement exam. This app sucks
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| Name | Price | Type |
|---|---|---|
| Monthly | $24.99 | Monthly |
| Lifetime | $99.99 | One-time |