Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cat in a Box Software · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game was my favorite back when I got my first iPod touch many years ago. It warms my heart to see it’s still around and still works on my new phone.
I’ve had this game since my first iPhone 3G in 2010 and it’s always been one of my favorites. However, I haven’t been able to play this game in several years because of incompatibility with modern iOS. Suddenly, and update comes from the developer several days ago, in 2019, claiming to bring compatibility to the game with modern phones, however the game still does not launch. I thought the developer had stopped working on the game, however that doesn’t seem to be the case, although, whatever compatibility tweaks were incorporated in the latest update were not implemented correctly.
Let me first and foremost say that this is now one of my all-time favorite games on the iPhone. While it lacks in any sound or sound effects the gameplay is very hands on and the random levels are challenging and leave you wanting to go back and replay it more and more. Suggestions for future updates: - Main Menu (ft. Play, Resume, High Scores, Settings, Help, Exit) - Sound / Sound Effects (but still allow the user to control these in a settings panel so they can listen to their own music) - High Score (show both local and global leaderboard) - Help (listing of the types of enemies, and listing of powerups) - Add powerups (multiple guns, explosive charges, lasers, seek-n-destroy missiles, planetary pulse, planet life boost, allied ships providing support) - Alternate Modes of Play (ex. Timed Challenge... complete a mission in an alloted time) - Challenge friends directly or at least offer and "email a friend a challenge" - Look and Feel (the blue and red of the game is great, but you need to have a tighter adherence to the style in the pause button and high score screens) Keep up the great work and looking forward to seeing how this app develops out!
Defend your planet! Blue Defense puts you in charge of protecting your world from an invasion force that wants nothing more than your utter destructi...