Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TUI AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The first thing that you must do upon arriving is to download this app; this will not work properly, and sets the stage for all future app use. You need the app for all reservations, for the map, etc— it will crash repeatedly and will go through long periods where it will not (for example) load the map or the page for a given restaurant. This execrable app reduces a great resort into a painful and frustrating experience.
Absolutely terrible app. Being required to use this app to access any resort features makes me wish I stayed elsewhere. You need the app to view a map of the resort. The app is extremely slow to load anything and you are forced to make an account to book services. If you are downloading the app it is likely too late for you, but do yourself a favor and stay elsewhere until TUI Blue changes course and decides not to rely solely on this useless app. 0 stars would be too high.
Please please please - if you’re going to run a hotel by app alone you better get it right. We haven’t been able to find anything! Menus, Room Service, spa services, WHERE ARE THESE??? A good reason NOT to stay at the hotel which is otherwise quite nice.
The BLUE® App is your personal holiday planner at your TUI BLUE hotel – free of charge. Get in the holiday mood for the best time of the year before y...