Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryan Cole · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
PULLED OVER BY COPS. HOW DUMB AM I? I thought about the post below, and was gonna take it down. It’s NOT right. But I will leave it up because it seems to validate something I believe in very much. And that is Black Lives Matter. If I were black, driving on back country roads in white town USA, do you think I would be let off for traffic violations 10 times in a row? NO! Maybe I would be told like my friend, the cops computer in his car “wasn’t working”, so he HAD to take him in to jail in another town even, just for a rolling stop. Spread Eagle on the road, handcuffed, & physically taken to jail for a rolling stop! The injustice is real. Do you see why people take a knee? It’s not that they are down on America. People of color have fought in every war we have ever had. Often with rag tag equipment too. They are patriotic & love this country. But police stops are not equal. I could be dead by now if I was black. I am embarrassed, & sickened by my white privilege. I have taken it for granted, bragged, and expected it. I have been so ignorant. I am so, so sorry. Especially to my grandaughter. I’m the first to admit I got a lead foot. Just got stopped doing 74 in a 55. The weird thing is, I have been keeping track since the 4th of July 3 years ago. It is now the 10th time I have been pulled over in a row with just a warning. No $150 ticket. This is weird. 🏎🚔🚖🚓
I can’t believe that this app hasn’t existed before it is literally perfect and exactly what is needed for this movement. A 21st century tool for a 400+ year problem is brilliant like sheesh the marketing for this is 🙌🏿🙌🏿 the marketplace for black owned businesses is incredible and I love how easy it is to take action! No more excuses let’s get this done! I also love how every user can upload resources to the app. That makes it so useful for real time mobilization
This app is an amazing way to keep track of all things BLM and learn history
It will take more than a series of moments to achieve racial equality in America and beyond. BLM Digest is the 21st century tool this 400-year-old pro...