Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PixelMob Sp. z o.o. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes a game comes along that’s good enough to want to purchase their “No-Ads” package.. and sometimes that game comes along and for some godforsaken reason they don’t even offer the option to get rid of ads (every 15 seconds I might add. No pun intended) or maybe I’m just overlooking the in app purchases? Either way, 5 stars if I can get rid of the ads.
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