Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blacks Outdoor Retail Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App has all the features you could want. However, it is slow to update when you add/remove items etc and swapping between pages is very slow. It was buggy when typing in your address on the form at the end, it wouldn’t let you write in the boxes. Other than that it’s great.
I downloaded the app a few weeks ago as I am looking at buying a GPS watch - The app is great from a UX point of view, easy to use and very easy to navigate around. I have chosen a watch and selected delivery etc all was going well.. Until... It took me to the new customer page, unfortunately I couldn’t type anything. I came out and went back into the page and still nothing. After 5 minutes of messing about I have just left it and bought the watch off another site.
Great app which allows quick and easy selection of items, quantities required and choice of payment methods. Redemption of discount codes is easy. I use this app regularly and it works really well.
Welcome to the official Blacks app. We have over 150 years of experience and knowledge in providing the best outdoor kit from the best brands on the m...