Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Birds In The Hand, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lots of good information as it is based on an authoritative original source. Translating that content into a truly useful app, however, is somewhat of a mixed bag. Some aspects that I find frustrating include: -descriptions and illustrations are not both visible at once in the same page view so I’m constantly swiping back and forth to match features with their description;-portrait only view (fine for phone but can’t use it easily with my iPad’s external keyboard); -the life list feature seems pretty useless because there doesn’t appear to be any way to see only the species you’ve included on your life list and scrolling through 1661 species to find the ones you’ve checked off is a non-starter. (This isn’t a huge deal since I keep my life list in eBird anyways but I had hoped to use the feature to create a small group of birds to study at a time by comparison.)Good features include filtering by location (region) to show most likely species and multistep help with identifying unknown birds (similar to Merlin app).One feature that I would love to see added would be a quiz mode where you could select the species or group of species that you wanted to review and you could take a test to identify species by illustration or sound.Overall, still a useful app but it could be really great with some improvements. Leaves me a little disappointed considering the price.
This is THE field guide for Ecuador! It is continuously updated with new distribution data, has the best descriptions, and the authors have been Ecuador birding gurus for almost 50 years. This is the one to buy!
Nice start, but disappointed with the illustrations. Great work with the descriptions and maps. In the future it would be great to link to your BirdsEye app like you do with daily bird.
This is the interactive mobile field guide version of The Birds of Ecuador by Robert S. Ridgely and Paul J. Greenfield. Like the paper edition, it is...