Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Biophysical Society · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app was very useful to schedule the conference but it didn’t sync well while I was using it with two different devices. Also there were many crashing moments while loading the abstracts. By reflecting those feed backs, I think this app will make a great companion of the BPS events. Can’t wait to use it again with updates next year!
Overall it allowed me to read the abstracts and find talks/posters that I wanted to attend, but there was one annoying quirk in the scheduler platform. If you had two events at once on an iPhone it shortened one title and made others an ellipse. The ellipse was too small to click on, and made it challenging to use. The paper manual is still more practical at times.
Pop-up message with Upcoming events have info from couple days back, alerts could be filtered to be more relevant. Also whenever you switch between apps it has to reload again... and lastly red alert pops up saying that the app needs to be synced, why not do it automatically? Other than that, really helpful to plan the day. Sorry for so much criticism
BPS Events is the official interactive mobile app for the Biophysical Society's annual meeting. The Annual meeting is held each year in February or M...