Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elliot Levin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve not even had this app for 24hr and my life is already way easier and less stressful. I love that I have the option to pick color and icon of each bill as well as the option to customize the information for each bill. I’m so glad I downloaded this
Recently came across this app, and loving many of the features that other similar apps are lacking... Though, from someone with severe OCDs, PLEASE, allow the option to add an icon to the categories.. a seeing the “plus” icon for several different categories is really disagreeing with me! Using an iPhone, one becomes accustomed to referring to icons to find something quickly, as the visual aspect of it makes it more simple and quick to find what is needed. To scroll down the list of bills, and see the same icon for different categories makes it not only more time-consuming to find the bill I’m looking for at that moment, but it’s visually distracting, as well. And it is missing a widget option, but other than that, I find the app very easy to use, as well as having that “clean, minimalist” look ... except the colors.. Please, God, give me color options!! I prefer black and white, not pinks, yellows and greens... it’s not a candy store (;
I went through many apps to help me keep track of my incoming bills. Most are too complicated and do way more than I need. This app is the only one I found to be simple, straight to the point and does what I need it to do without all the “ bells and whistles” that make the simple task harder to accomplish. I highly recommend this app as a single mom. Have not missed a bill since signing up.
Automatically and securely, bills are detected straight from your email inbox. Smart categorisation keeps them organised while reminder notifications...