Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bryan Wu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice simple to use. Large print format, helps making it easy to read in dimly lit rooms, also saves fishing for reading glasses because typeface is small.
Seriously, if you’ve ever been out with friends and out in charge of splitting the bill: this app is your best friend.
Splits bills fast and *adjusts individual amounts!* Who bought those 3 expensive drinks? Maybe they should pay more! Did someone arrive at dessert...