Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lyft, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What’s the point of showing bikes on the app if they’re not available because they’re broken? Why doesn’t the dock transmit this information to the app?! And why is it that such a huge proportion of the bikes on the road are broken anyways?!? Not to mention, the tragic lack of docks and bikes around high traffic areas like UofT campus. Regret giving my money for a yearly subscription to this sorry excuse for a service. You know it’s bad when you can more reliably tide the TTC than get a bike share in Toronto.
Bikes were available and the docking system worked, but we wasted so much time trying to figure out how to rent more than 1 bike. Ended up creating another account because it didn’t let >1 bike per account
I honestly don’t understand how Toronto Bike Share manages to operate this poorly. Every time I actually want to ride, there are zero bikes at the popular stations — while other stations in places nobody rides are completely overflowing. Just today, I docked my bike, walked away for not even two minutes, came back, and of course… it was gone. No bikes left for me. There is absolutely no system in place to balance bike distribution — something that should be incredibly simple to manage. And there’s no button or option in the app to report “no bikes available” so they can send someone to fix it. My rating for this app is literally zero stars. The only reason it says 1 star is because that’s the lowest the app store lets me give.
This is the official mobile application for Bike Share Toronto, which is owned and managed by the Toronto Parking Authority. Download the app to: - C...