Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brookshire Grocery Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is the worst working app I have ever had. The structure is off, it’s confusing, it locks up every time I use it… I literally have to attempt to log in and then have to logout several times before I can actually attempt anything in the app. Then, if I try to go back to the previous page in the app, it’s over with. I have to completely get out of it and start all over again. Very, very frustrating. Do I mind calling the store myself? No, not at all. But the whole point of having an app like this is supposed to be intended for is having the convenience of getting things taken care of with just a few clicks. I believe that the app (if it worked properly) is probably quite a relief on some of the pharmacy personnel because they most likely wouldn’t get soooo many phone calls. I would bet right now, their phones are getting blown up! Listen to the users and let’s get a solution going for an update for a much better app. I love ❤️ BGC and I always have! Get some outside IT help if you have to! - A Loyal But Very Disappointed BGC Customer And Former Employee
This app is pretty great when it actually works. My only gripe is the list of prescriptions do tend to get cluttered, especially with expired scripts. But the biggest problem is getting it to work at all. Even when it is working properly, the login screen takes forever to get past. No matter how many times you click login it will just stay frozen there most times. And when it is working properly it is still very buggy and very slow.
You would think the Home Screen of a pharmacy app would give you a list of your prescriptions (with med names!), both those that already for pick up and those that will be refilled in the near future. Instead it’s a list of sections, none of which shows you that information. Getting an alert that only shows you the last four RX numbers of a script when it is ready is absolutely useless for new prescriptions, especially for those medications that you have to get a new script for each month. And if you have multiple scripts? Why should the customer have to cross check the last four RX numbers to figure out which script is ready? A simple list (on the home screen -with med names!) as mentioned before totally eliminates that issue with next to no effort by the app. All in all this app needs a massive overhaul in ease of use and information available to make it as convenient as they think it is.
Already a Brookshire’s, Super 1 Foods, or FRESH by Brookshire’s customer? Enjoy the convenience of the Brookshire Grocery Company (BGC) Pharmacy App t...