Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hamaguchi Learning & Development, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The idea of this was great, including having a choice of between 2-4 answers to make it less or more challenging. The acting, however, was mediocre, which meant there were some expressions that could easily be construed a few ways. Also, some of the answers were so far off in left field, they weren't remotely plausible, making the choices too easy for some of the questions. Some of the child actors are unclear, while the adults are much better. A plus is there are different sayings and idioms that are used, which could be helpful to many. If this were cleaned up a bit and refined, it could be a very useful tool, but as is, may leave some kids more confused than ever. Perhaps with a prelim round of showing different expressions on different people first as a level, then this quiz, would be more helpful.
Hamaguchi Apps for Speech, Language & Auditory Development's groundbreaking iPad app is designed for older elementary through high school students, wh...