Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AllianceBernstein L.P. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Currently I find the app to be useful however it is missing a graph of assets over time. I used to have this in Charles Schwab. It very useful for seeing at a glance overall trend. Please add this.
For several years now, this app has disabled FaceID automatically almost every time app I open the app, requiring me to login with username/password. This is the only app that’s ever done this to me and I understand that when an app is updated, maybe you have to enable FaceID again, but this is not the situation here. Why must I enable FaceID almost every time I log in?Doesn’t that defeat the purpose of using FaceID!? This has happened with this app for YEARS across several iPhones and iOS versions!
A great way to access account information on the go!
As a Bernstein Private Wealth Management client, the My Bernstein mobile app empowers you to manage your wealth effortlessly, anytime and anywhere. Se...