Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Ortega · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the concept but the app is buggy. For example, it fails to show the images required to answer the questions making this useless. It also forgets the preferred language selection and every time it starts you have to go back to the settings to change it. The app would be the killer app to study for this exam. I would give it 5 stars if the dev can correct these issues.
Great app to motivate you to practice the test. I was getting bored with other apps and this one is so nicely design and fun to use.
Never use this to prepare for the exam! The examples are incorrect and misleading. App also has examples of same answers duplicated Annoying ads every 90 seconds
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