Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michelle Thurber · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Exactly what I’ve been looking for. I’m new to birding and love the idea of knowing what birds to be looking for when exploring the SF Bay Area. Such a great idea to zero in on the different areas—woods, bay, lakes, fields, hills, neighborhoods. Have had fun on the app already checking out various birds, their songs, tips for recognizing, and even a little poem about each one. Can’t wait to take a walk with this app in hand. It’s beautifully designed—elegant and straightforward—and perfect for learning.
App is informative and unique. I can’t wait to become a bird expert.
Take a bird walk in one of six different San Francisco Bay Area habitats, experiencing the sights and sounds of the birds you find there. Or, explore...