Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gianluca Natalini · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought this app would be a lot more flexible than it is. I don't care that it's in Celsius, but I wish you could skip a day (it does not let you do so). I also really hate apps that assume all women ovulate on day 14 and menstruate on day 28. If I knew I was going to ovulate on day 14, I wouldn't need this app! It's not ideal for women with irregular cycles.
Seriously? I have to open a conversion program just to figure out what temp to enter since I have to convert from fahrenheit to Celsius for it to even let me enter a temp. I would have expected something that simple even in a free app. It certainly was not worth the $2 I paid. Also there is no explanation of what the symbols and lines mean on the graph, no way to change the predicted fertile phase or ovulation date, and the website listed doesn't work.
"Basal Body Temperature (BBT) Calculator" is a program that helps women in the writing, understanding and archiving (for future reference) of diagrams...