Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Portside, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Needs a redesign. Lags in sign in. Should be able to sign in when offline and catch previous data aleast to see something.
The my overview no longer shows what trips you are assigned on the iPhone app. The only way to see it highlighted on my overview is on desktop, or signed in on a browser on a tablet. Should be able to actually save for offline and not require a full download every login.
Highly unsatisfied with this app. From the user interface to basic functions pre and post updates. It’s as if they hate their customers.
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