Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Portside, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app crashes every single time I try to open it. I’ve tried reinstalling, restarting my phone, and updating everything, but nothing works. Completely unusable in its current state. Please fix this ASAP — it’s essential for work and this is unacceptable.
I have anxiety when I have to check my schedule on this app. Anytime you check it, the app completely updates, which takes anywhere from 2 to 6 minutes as the phone warms up. There is no quick check without a complete re-sync of all data. Incredibly slow, cumbersome and painful to use.
This updated app is a major step backwards from the original FOS Mobile app. Imagine a calendar that you have to reference numerous times a week for nearly everything work related…now imagine that this calendar was a puzzle, and you have multiple items that require you to consistently open and close options simply to see what you have done/logged, or what you are scheduled to do. It quickly becomes unusable as a quick reference tool. Why did you keep the calendar view from the original app? I love Collins avionics, the ARINC services, the ARINC-direct app…but this was a poor decision on someone’s part in the new organization.
The new FOS Mobile App for iPhone and iPad brings all the essentials of scheduling and flight planning to your fingertips. A must have app for aviati...