Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dow Jones & Company, Inc., publisher of The Wall Street Journal. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well done Barron’s. It looks good and is easier to use. I can’t ask for much more. I do have this issue where it keeps telling me I have a payment issue to resolve. My card and info is current, I’ve checked on the website multiple times but I still get a notification every time I open the app that there is a pending payment issue that needs to be resolved. Please check it out for me! No other complaints though
I gave this app 4 stars because app is solid, but I found it wanting in the following two ways: 1. Search Feature: Their search feature might be where the app is most deficient. It’s hard to search for articles on the app. If there’s a way to search for articles, I can’t figure out. I can only search for stock symbols, which give the 5 most recent articles that mention the stock. A lot of times that’s not enough. It would be great if we could search articles by terms, authors, date, etc. 2. “Open in App”: When I open a Barron’s article I found in Google, my Safari web browser gives me the option to open the article in the app. But doing so just opens the app to wherever I left off the last time I was on the app. With no way to search for articles in the app, this can be frustrating. The only way to read these articles seems to be by signing in to my Barron’s account on my web browser, which I don’t want to do. Other than that, the app is pretty solid. Nice user interface, nice font, good articles.
It seems that they absolutely do not allow any printing from the app. They apparently also made it impossible to copy an article to paste into a different app and print from there. While I understand that they’re trying to protect their intellectual property, it’s hugely annoying and inconvenient. I mean, is it a huge problem for them, enough to justify annoying their customers? Or did some tech in IT say, hey people possibly maybe can sometimes cause lost business by printing and distributing articles so let’s block everybody including our honest customers. I’m sorry, but I still like paper for those few articles I want to annotate and file for future reference. The saving of articles in the app just does not provide the same convenience. Plus, I’m older and my eyes get tired faster reading on screens that with paper. It’s stupid, makes me want to cancel my subscription.
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