Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank of the Rockies National Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sadly i am going to likely close this account because the mobile interface is beyond glitchy. For someone who frequently travels and relies on an easy way to move money between accounts, BoR is not the right choice.
There are 3 things I wish this app provided that it doesn’t. {1} While the app seems to run fine, there is a delay to notify of transactions. This should be immediate when using your card. {2} There is also no sound to alert you audibly for any transaction type. {3} There is a limit to how far back you can go into your purchase history. “Other cards” do these things well, and would seem like a baseline reference standard. Please seriously consider these updates, as I believe your customer base would highly appreciate it.
Have somebody come in to rework the app to include features that most other bank apps include. Easier log in. Better verification. More options like changing account names, getting bank statements and tax forms. Just seems to fall a little short.
The Bank of the Rockies N.A. provides high quality on-line, mobile, and local branch banking and customer service throughout Montana. Please stop int...