Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Frank Herring · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Best freaking app! Because it doesn’t just save kicks for the 2 hour kicks counts you have to do but you can save kicks from through out the day! It feels so reassuring to be able to look back and see what time she has kicked throughout the day!
This is a simple, easy to use app. I just tap a button to track my baby movements. It’s perfect.
I really enjoy using this app daily to see how my little guy is doing! Seeing how he has grown and how much more I feel him over the weeks has been so fun and I think it will be a cute way for me to reminisce on these special days
As soon as my wife started feeling the first little flutters of our Rainbow baby, she wished she had a way to remember and visualize all the movements...