Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gobierno de la Ciudad de Buenos Aires · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is nice for foreigners paying in cash to get the blue dollar rate. There’s an option to create an account within the app which opens up a browser window to the government site. As other reviews state, make sure the email is accurate, the other information isn’t verified. I’ve used the app about a dozen times and only had a problem finding a ride once. That said, the ride can take a bit longer to find than Uber.
To use this, you need to set up an account with miBA, the local government. The app will give you the link. They ask for your email, nationality, DNI or passport number, etc. The only item you need to be true is an email address, so they can send you a confirmation email. The rest you can make up. You can do this before you get to BA, too. Once your account (cuenta) is set up you are good to go. Enter your start and end addresses (or select them on a map), get a fare estimate, choose a language, get a ride. When you leave BA, it is easy to close your account in the miBA website.
Los précis de los viajes son estimados, da un rango que varía en 100-150 pesos que no es comparable con Uber o Cabify que dan precios exactos y uno sabe que es lo que paga ANTES de confirmar un vehículo. Esto tienen que mejorarlo.
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