Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jaime Chapinal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a cool little photo app. It’s a simple and easy way to check out old photo memories. I like how you can scroll through the days other than the current one. And the daily notification is a nice touch too. I made a suggestion to the developer to include the timestamp when sharing a photo and they were quick to reply with enthusiasm and even implemented my suggestion. Cool!
Your photo library is a time machine. Ayer helps you use it. Rediscover forgotten memories by seeing exactly what you captured on this day across pre...