Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Faeez Shaikh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Despite that, I am ok with this version and was recommending it to my students.
This had questions that were word-for-word on the exam, and the ones that weren’t were very similar to what was on there and very helpful. Overall it was exactly what I wanted.
A small selection of the questions are out of date, however there seem to be very regular updates and since you’re shown all of the questions and answers it’s easy to adjust your score. For what it’s worth, my exam was also out of date referencing Import/Export instead of Snowball.
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