Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Workers Assistance Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I did several scenarios to help me address some direct staff issues and the suggestions I received help me tremendously! It brought down the anxiety of having to address some difficult situations and the possible backlash, it provided helpful suggestion to stay on task and the matter at hand, and how to avoid combative responses. I will be using this to help me from now on!
The simulator provides an analysis of an AI generated conversation. When engaging, your responses are analyzed to determine tone, empathy and a suggestion on how you might structure your responses to achieve the desired result. Extremely useful, can’t wait for more scenarios!
Great articles and the ability to use AI to work through work related issues with feedback!
AWP Scenarios is a daily companion for employees, to help navigate common workplace challenges, such as handling a customer complaint, pitching an ide...