Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Bartlett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is wonderful for sitting in your backyard and spotting planes as they fly around. The altitude scale of the airplane icons is super helpful too; the bigger the plane is on screen, the bigger it’ll appear to us on the ground! Thanks!!
Read the article the author wrote about building this app. Fun idea. The boys love planes and we are always wondering what is a plane in the sky vs something else like stars or planets when the planes are very high over our home at night. This app is so much simpler to view than most plane tracking apps as it removes the noise. It keeps it local to the phone and follows the phone’s orientation. Fun app. Thanks!
I loved the blog post you wrote about this and the history behind this app. Looking up to spot airplanes is one of those things I always did when I was a kid and as an adult I find myself still doing it quite often. I enjoy your app as simple as it is. Thank you so much. Your daughter will definitely remember this toy her entire life.
My 2-year-old daughter recently became obsessed with airplanes. Every day, she adorably asks me to find her planes in the sky, and she becomes deligh...