Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZENITH PIONEERS LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I also searched for Microsoft authenticator and this popped up, you go into install the app and then they charge you the $39 as you’re thinking is for Microsoft.
Looked up Microsoft authentication and this app came up down loaded thinking it was Microsoft then paid 39.99 for the year and then find out it has nothing to do with Microsoft. TOTAL SCAM!!!!!!!!!!
I did a App search for “Microsoft Authenticator” and this scam App came to the top. It has an Icon intentionally designed to look like Microsoft App. They billed me $39 and when I immediately cancelled, they said subscription expires in a year. COMPLETE SCAM! App does nothing!!
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