Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nalin Savaliya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The design of the app, how it looks in my phone and how incompetent it is made me want to remove it. You should really work on the logo.
You can’t get a voice recording unless it’s an itunes podcast. So what? Transcribe a song? Just get the lyrics online unless you plug into your computer, sync the voice recording into itunes, then sync it again to your phone. Complete hassle.
No way to select voice memo on iphoneSE. Points to music files, with no way to try to navigate to regular file structure.
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