Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Atlas Roofing Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t put the shingles actually on the house.
In an attempt to reinvent the wheel, Atlas has destroyed the best tool they had for helping people choose a roof. This new app is buggy, non responsive and lacks the ease of use and simplicity that made the roof visualizer such a valuable tool. I know someone spent a lot of time on this and I am sure they were proud but it is a jumbled mess and almost unusable for anyone out in the field actually working with and selling Atlas products. Some real life experience for your app designer would have gone a long way in the redesign on this app.
Wow! This lets me show the homeowner how Atlas products will look on their own home! They can choose the product they want then try different colors to pick what looks best on their home.\nThe other side lets me show them what their new roof would look like in a few years without the Scotchgard protection.
RoofSwap! is an easy-to-use tool for the iPad that takes the guesswork out of selecting and purchasing a new asphalt shingle roof. Easily create mood...