Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central Board of Indirect Taxes and Customs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great initiative but abysmal execution. Very slow and unreliable page loads. Photo upload doesn’t work.
After struggling like others to register with the app hanging at the submission phase on both the iOS app and website, I decided to try a VPN into India and magically everything worked! The interface was clunky but at least it worked. So apparently the customs website/app limits access to connections from India. An app like this shouldn’t be limited to India only traffic but it is what it is.
Decent functionality but needs lot of enhancements, like I can’t find a logout button, etc.
About this App: ATITHI - It is developed by Directorate General of Systems, Central Board of Indirect Taxes(CBIC), Department of Revenue, Ministry o...