Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sportsgear Outdoor Products LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First the hardware seems solid. The app seemed to track all the shots accurately as i could determine and despite the quirks (annoying but live-able), exporting data out is where it fails. I can only see 4 of 6 sessions on iPhone (was showing all of them earlier). So when I export to excel I don’t have two sessions. I synced to ipad, saw all six sessions, but once exported, all had same session name, cartridge, projectile grain weight and other variables! To figure out, I was fortunate as i was also plotting the grouping separately on graph paper and wrote session start time on each load so i could reconcile. I looked at session time and shot count, then and figured it out. All the session names, the notes section were reverted. Even syncing with iPad it was not there. Added hours to post shooting reconciliation. I didn’t appreciate if i had not been taking paper notes, that i may had had to reshoot $250 in ammo if I couldn’t disentangle this mess
As others have said, the app is about useless. Part of the problem is the phone and the unit will not stay connected by way of Bluetooth. And once you get connected, there’s a whole plethora of issues. Cannot find the unit once you hit the manage button to sync data it listed the unit twice in the list of connected devices, etc. and I agree with others. The list of scopes is useless because it only lists Athlon scopes. Though they may be good they aren’t the only scopes on the marketplace. The app would really be functional if first we can get connected and stay connected and then the data would sync, but keep it simple. Eliminate the gun profiles and the bullets and other stuff and just track & manage the velocity and related data like energy, power factor, etc. The unit itself is wonderful small lightweight very functional and you can get the app going, this thing would be perfect.
I am giving them two stars since integration to the chronograph is so new. Otherwise a solid one star product. I should have saved my money for the Garmin. The chronograph itself works great. However after shooting a day at the range and trying to sync data, only my last two sessions were pulled into the phone app. I had a bunch of different loads and can’t see them on my phone. The app is not very intuitive and difficult to use. It is mainly build for rifle, I shoot a lot of pistol and keeping track of gun and load was difficult. Notes field is hidden by keyboard so it’s almost worthless. I’d love to see a feature to take a picture of groups with the data. Hopefully there are upgrades coming soon.
Athlon Optics Ballistic App is the companion app for Athlon thermal scopes, clip-ons, and Velocity Pro Radar chronographs. BALLISTIC CALCULATOR...