Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sutra Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app that makes signing up for classes SO easy. If you know the AC team, this app is truly a reflection of how they strive to take care of their members and make their classes accessible/fun. Every studio that cares about their members should have an app like this, period. My ONLY recommendation is that the iOS app change its calendar permission requirement from “Full Access” to “Add Events Only.” I would love to add classes to my calendar without giving this app access to read all the work/personal data in my calendar. I think changing this would help preserve member privacy while allowing us to better track our classes.
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