Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Society of Health-System Pharmacists · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Dropped my notes. Difficult to see my schedule and slow to load. Wouldn’t recommend. Have to sign in every time when my phone times out. That’s annoying. Should at least stay on the last page seen. Back button doesn’t go back to last page. Kicks me out to sign in again. Not user friendly.
Update: I called tech support and I had to “refresh schedule” and now it is syncing. =============== I went through the itinerary on the website before this app was released and selected all of the sessions I wanted to attend. Now when I downloaded the app and logged in, my itinerary is completely blank, so I guess they don’t sync and I have to do it all over again in the app. Big design flaw if this is the case.
I absolutely loved the app! The app was extremely helpful and it allowed me to process my CEs in a timely manner. It saved me time from flipping through the conference book and looking for booths during the exhibition. One thing that I wish worked was the scanning of badges so that we could network and share profiles. Also it would have been helpful if the posters were arranged a bit better in the app. The morning CEs should also be a part of the app to process CEs, maybe that can be negotiated with PROCE in the future. Also having a post feature within the app (similar to IG would be nice for all of the organizations that have a social networking functions). This will remind users or even allow more users to see the post and improve attendance. Also when taking notes during the CEs the notes section did not expand as it should. This feature can also be improved for taking notes within the app on all devices.
The ASHP LIVE! mobile application allows you to browse through presentations, presenter, and exhibitor details, as well as other resources from select...