Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ascentra Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Ascentra Credit Union, the mobile app it’s just ok, nothing is going to blow your mind and matter of fact it may of gotten a facelift but still remains behind the times. Now that Zelle isn’t its own independent app any longer it sure would be nice if you guys offered it (Greenstate CU did) not too long ago we finally caught up and got the chips but tap wasn’t included and then that rolled out finally… love love love Ascentra CU but we are bringing up the rear for far too long.
Our bank has done a wonderful job finding out what the customer needs and providing that on the mobile app. They are always looking for ideas to improve the app and provide better service. I have never felt like this app was lacking and the updates make things that much easier. With the app, and also the text service, I always feel safe and informed of what is going on with my accounts. Thank you Ascentra, job well done.
My biggest complaint about this app/service is that the balances don’t automatically adjust to the new balance after u do a transfer or pay you’re credit card. It’s very frustrating and inconvenient. Doesn’t leave me with the satisfaction that I actually paid anything. The second complaint which also ties into the first is the spending pie chart . My husband thought this was a great tool but he felt financially stressed for a while about how much money we were spending. Until one day I was looking at mine and noticed it was calculating double charges which initially had us scared we were getting double charges all over the place and things we didn’t remember buying. I have a daughter in College attached to my profile but in a separate account and her charges were showing up in this pie graft as well as double charges in my personal credit card. It’s very confusing inaccurate and doesn’t help at all once again it doesn’t auto adjust correctly to reflect the real amount spent 🙄
The Ascentra Credit Union Mobile App: Banking on the Go, Made Simple. Manage your finances anytime, anywhere with the Ascentra Credit Union Mobile Ap...