Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗55th Street Ventures · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a lot of camera apps, but Argentum is on my front page. It can function as a sophisticated point-and-shoot—especially so in Street Mode. But all sorts of extra control is a stroke or two away, when you want it. This isn’t the only double exposure in town for iPhones. But, compared say with the justifiably popular Hipstamatic, Argentum gives you so much more artistic control over the two exposures. The approximations of the look of seven master photographers are pretty good. Educational, too. They aren’t after-the-fact filters; they’re on-screen WYSIWYG as you set up the shot. But don’t stop at punching in the AA or DL button; get online and familiarize yourself with the range of these exemplary photographers’ work. With Argentum, it’s thrilling to get closer to their widely ranging aesthetics of B&W.
When I first got Argentum you could use the AA filter for free. Now all the filters are locked and if you want to use any, you must buy into some level of subscription. Argentum used to be my favorite black and white app. Now I have to give it up. I need to update my review. I have been in contact with the developers and we have come to an agreement on a way forward. I very much appreciate their attention and efforts. They were very quick to respond and very helpful. Great customer support!!
I really love this app. HCB is my favorite filter so far. I would love this app even more if there was a way to use to front facing camera. Unless I’m overlooking this setting. I rated it just 4-stars because I can’t use the front camera. Will change rating if I figure out how to use the front camera or if the feature is added later. But overall this has become a favorite app of mine and will recommend it to others.
Argentum Camera is a Red Dot Award-winning black & white camera app developed with street photographers in mind. It allows you to shoot high-quality b...
| Name | Price | Type |
|---|---|---|
| Monthly | $3.99 | Monthly |
| HCB Filter | $7.99 | One-time |
| AA Filter | $7.99 | One-time |
| YK Filter | $7.99 | One-time |
| IP Filter | $7.99 | One-time |
| GW Filter | $7.99 | One-time |
| DL Filter | $7.99 | One-time |
| Yearly | $19.99 | Yearly |
| Lifetime | $39.99 | One-time |