Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ANZ Banking Group Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To need another dedicated app for authorising a payment is completely ridiculous. The worst part is when you have a new device need your old device to register a new one or disable it. Without it you need to call support. Why cant this be embedded in the main banking app. What was the thought process to split this into a seperate app. If I am trying to authorise a payment on my mobile, there is no added security for me to open another app on the same phone to confirm.
The app hasn’t been updated in 3 years at the time of this review... Also, it may lock your account towards the end of the registration process under certain conditions (such as if you had tried to transfer money recently). When that happens, you are forced to call the helpline but in my case it took nearly 1h of wait to get through to someone! Once setup, the app works but a 25k transfer limit is inappropriate these days so you have to do multiple transfers for larger sums. What is wrong with this bank?
ANZ has notified me that the app has now been fixed for users running older versions of iOS. All downloaded and works fine now. Updated the app this week. Haven't been able to open it properly since. Tried calling and messaging on Facebook for assistance but you just go round and round in circles 🙁 *** Update: so they pretty much take he conversation offline so they can tell you to uninstall and reinstall the app and restart your phone, both of which is already tried. I'm also asked to update to the latest iOS which based on other reviews is likely to solve the issue. However I don't want to upgrade at the moment as two of the apps on my phone won't work with iOS 11. They should really update the compatibility details of the app as it clearly doesn't work with iOS 8.0 or higher
Get an extra layer of security for ANZ Internet Banking with the ANZ Shield app. ANZ Shield is an authentication app that helps you by generating one...