Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Naiara Albaina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is simple but functional which I like. What I would like to see added: it gives the bus times in minutes to arrival. It would be helpful to get both, the minutes and the actual time. I often will miss the next one but then have to calculate at what time the bus after that arrives. It also would be nice to have a function that allows to see what time the ride will take to a chosen stop
Good effort. However. The way you’ve organized the stops in a route is bad. Put them in route order. Not alpha order. Also, a free app needs to be supported by ads. I get that. If that’s working for you than good on ya. The full screen interstitials you have to click out of and have to wait for...forget it. I’d rather pay money for a good ad free app. I want to check my bus arrival to take with as few seconds and few taps as possible.
This app has a LOT of room for improvement, and it’s my biggest inhibitor to taking the bus. Overall, I think it is unintuitive and clumsy. For instance, the number of abbreviations makes it confusing and overwhelming (CTCC? UMH??). And how is there not geolocation? You have to manually input the nearest bus stop, but if you don’t know where you are or what the bus’s route is, then good luck because viewing route maps isn’t even an option. I’d like it if this could identify nearby stops based on my location, show me what buses service that stop and when they’ll be arriving, and then SHOW ME A MAP! This would be infinitely better if I could select a stop on a map versus from a drop-down menu (like it does now). Also, GPS locators on the buses? That would be helpful, too. Then I could view a bus’s position on the map... hopefully they’ll improve this app with some of the new funding they just got.
Lightweight real-time bus tracker for the Ann Arbor Area Transportation Authority, which brands itself as "TheRide" and serves the Ann Arbor and Ypsil...