Anima: Binaural Beats

Negatives: It does not continue playing in the background; troubleshooting via switching order of what app started playing first, closing/reopening app, toggling feature on/off, etc did not work—automatic, “No.” Too small of a library to warrant a subscription—if music streamers finally figure out the value of “background mode,” you’re screwed because most users have a music streaming subscription already and there are so many binaural beats tracks out there, it shames your small offering. What can you do? AI power everything, ensuring user customization—this can differentiate you; roll it out fast. Positives: The selection of music used with many the tracks made the sound more impactful—many apps choose the same monotonous relaxation music, add a gamma frequency and call it “energizing;” Anima seems to understand that the music itself “functions” as much as the frequency—it’s capable of influencing a state; Anima, expound on this approach. The overall UI had a modern feel.

I’m honestly confused why you need to know whether I’m a guy or a girl. That question immediately made me hesitate — and I’m sure I’m not the only one. It’s sad because you might have a good product but you let your personal situations dictate your business. Which it will cost you in the end. It feels so very unnecessary and actually turned me away from something I was excited about. On top of that, having to pay before I can even see if it works is another big downside. I was really looking forward to trying this, but those two things completely changed my mind. And to be transparent, seeing reviews from people saying they’ve had trouble canceling doesn’t exactly build confidence. I’d love to feel better about moving forward, but right now it’s hard to justify taking that risk.