Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rovio Entertainment Oyj · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before the last update, I would have given it 5 stars because it’s very entertaining and highly addictive. However, with the latest update, ads started to appear when I choose to Play On. What marketing genius came up with idea to annoy players with loud ads that can’t be skipped when they are choosing an option that brings them closer to paying?!?! Is there a senior executive’s kid that is interning there? Please, if you have the presentation given for this abomination of an idea, I’d love to see it. It will certainly be more entertaining than the annoying ads I’m forced to watch now. Sorry, AB Match, but I might need to start seeing other Match games. It was great while it lasted.
This has been my go-to game for a few months now. It’s fun, it’s addictive, it has great graphics and game play and sound. Like other reviewers have said, it can also become a money pit if you’re not careful, but I was willing to deal with that. However, the updates to the much later levels have ruined the game. I’m in the 600 levels and now am introduced to these mushrooms that make levels maddening and impossible. The behaviors of them don’t make sense. They multiply before you can even make a move to prevent them, and it’s not based on time either. To go THIS far into a game that you figure you by this stage you know all the obstacles to and have become accustomed to, and then throw in this maddening and prohibitive new thing just absolutely ruins the game. It’s why I stopped playing candy crush. And apparently it’s why I’ll stop playing what was sadly my favorite game before the mushroom update. Blah. Too bad. I wanted to keep playing, but it’s no fun anymore. Needless update sucked all the fun out of a once great game
This is definitely a fun & challenging game, however, I wish you would allow the player to purchase lives & power-ups with the coins earned like I’m able to do when playing AB Friends. Many of the levels are almost impossible to beat w/o power-ups so having the option to use the coins to continue to play would make this a 5+ star rated app. Because you continue to make all your new AB games so costly to play, I guess I will play through the last bit of gems I’ve purchased then delete this app along with AB Blast. I realize you’ve got to make $ to continue to develop levels & new games but given your company’s GR for 2016 was $190,000,000 (& apparently your best year to date), I think you can find a way to let your customers continue to play your games w/o having to fork out so much money...you remind me of Spirit Airlines...you think you’re getting a great deal for a service initially, but in reality you’re spending a lot more than originally quoted.
Explore worlds and collect Hatchlings in this adorable match 3 puzzle game! Decorate scenes, win new outfits and dress up the Hatchlings to express y...
| Name | Price | Type |
|---|---|---|
| XXS Gem Package | $0.99 | One-time |
| Special Offer | $0.99 | One-time |
| Special Offer | $1.99 | One-time |
| Special Offer | $3.99 | One-time |
| Small Gem Package | $4.99 | One-time |
| Special Offer | $4.99 | One-time |
| Just a Little Bundle | $5.99 | One-time |
| Medium Gem Package | $9.99 | One-time |
| Perfect Fit Bundle | $15.99 | One-time |
| Adorable Bundle | $35.99 | One-time |